SEMIOTIC ANALYSIS OF CHILDREN IMAGES IN TELEVISION COMMERCIALS
نویسندگان
چکیده
منابع مشابه
Do television food commercials target children in Germany?
OBJECTIVE To examine whether the German food industry directs commercials for unhealthy products to children and whether self-administered voluntary restrictions on the promotion of less healthy foods (the EU Pledge) are effective to mitigate this exposure. DESIGN By analysing German data from television (TV) channels, advertised products were categorized and food products classified as core ...
متن کاملThe Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis
Gender portrayals in 2,209 network television commercials were content analyzed. To compare differences between three day parts, the sample was chosen from three time periods." daytime, when the audience is mostly women; evening prime time, when the sex of the audience is more evenly distributed," and weekend afternoon sportscasts, when men are a large percentage of the audience. The results in...
متن کاملExposure to slim images in mass media: television commercials as reminders of restriction in restrained eaters.
OBJECTIVE The aim of the present study was to explore the effects of exposure to slim images and diet-related products in commercials on actual food intake in relation to dietary restraint. DESIGN An experimental design was used, in which food intake was measured in 124 female students who watched either a sad or a neutral movie on television, which was interrupted by either commercials featu...
متن کاملConflict Resolution in the Scheduling of Television Commercials
We extend a model by Bollapragada and Garbiras (2004) for scheduling commercial advertisements during breaks in television programming. The proposed extension allows differential weighting of conflicts between pairs of commercials. We formulate the problem as a capacitated generalization of the max k-cut problem in which the vertices of a graph correspond to commercial insertions and the edge w...
متن کاملSide effects of television food commercials on concurrent nonadvertised sweet snack food intakes in young children.
BACKGROUND Exposure to food commercials is assumed to be related to children's food preferences and snack food intake patterns. However, surprisingly few studies tested whether watching food commercials actually leads to elevated snack food intake. OBJECTIVE We experimentally tested the side effects of television food commercials on concurrent nonadvertised sweet snack food intake in young ch...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: AJIT-e Online Academic Journal of Information Technology
سال: 2015
ISSN: 1309-1581
DOI: 10.5824/1309-1581.2015.2.005.x